Our Favorite Things: The Sensible Mama
One of the things we have a heart for over here at The Practical Minimalist is business with intention and supporting those businesses and families whose businesses align with ours. What a better time to support our friends than the holidays! So we have collaborated with some of our favorite friends, creatives, artists and entrepreneurs to bring your a blog series called "Our Favorite Things" where we'll feature a creator and/or business owner, their story, and their offerings. Without further adieu is our friend Amber's company. Amber is a mom, wife, weightlifter, thinker, PhD, researcher, and friend. This is the story of The Sensible Mama:
The Sensible Mama is a place to educate, equip, inspire and share. Before I became a mom, I earned a PhD and devoted my life to research. When my little one came along, I gave that up to be at home with him. Walking away from my career was a hard decision. However, I knew that I just couldn’t stand to be apart from my son while I was at work. I decided I had to carve out a new path for myself that would allow me to contribute financially to my household, fuel my passion for research, and give me a career on my own terms.
I decided to start a business venture that would let me put my research skills to work. As a new mom, I felt like I needed to research every baby product on the market to find the very best for my son. It seemed like that was all I ever did. I wished that there was a place I could trust that only offered only high quality products, vetted out by other conscientious moms like me. That’s why I, along with my sweet husband, founded The Sensible Mama. In our shop, we offer little bit of everything, from diaper bags, to stroller gear, and even the little accessories that aren’t needed but sure make mom life easier. As the business grows, we intend to stock products that are sensible for all types of styles and budgets, from the conservative to the extravagant. Most importantly, we intend to take the hassle out of shopping by providing only top quality products that moms can trust without having to do hours of research (you can leave that to me!).
I see our business as being more than just an online store. We are starting a movement. That movement is centered on the firm belief that motherhood is a sisterhood. We are creating a community that aims to educate, equip, inspire, and share. We are doing that through many avenues, such as topical community forums, educational blogs, online product reviews, and much more. We are investing time, money, and resources into mamas like me who want to carve out a career for themselves while still being at home with their children. We are mentoring moms on how to start their own businesses; we are even investing financially in their businesses to give them a running start. Our vision is to become a thriving community of moms (and dads, too) who encourage one another, give support, and reach out a helping hand when needed. We believe that there is a reason God gave us two hands: One to help ourselves and one to help others. We see The Sensible Mama as our opportunity to do exactly that.
Amber Wardell, Ph.D.
Founder & CEO
Shop with us at: www.thesensiblemama.com
Community Forums: www.community.thesensiblemama.com